10+ years of experience
I’ve worked in influencer marketing for over 10 years. I know what happens when the creator choice or the brief gets underestimated, so you don’t have to test it on your own campaign.
About
My journey through influencer marketing
I started my journey in influencer marketing in 2015. Since then, my experience has been shaped both by agency work and by working on the client side. That’s why I understand the needs of brands and marketing teams, and I know what matters to creators so that a partnership works for everyone involved.
I love the creator economy and how content, audiences and business results connect. In my free time I create travel content at @ivocestuje (opens in a new tab). It lets me try filming, editing, content creation and the latest social media features in practice.
My own experience helps me better understand creators’ work, their possibilities and challenges. That lets me recommend solutions to brands that make sense not just on paper, but in practice.
Why work with me
Why work with me?
I plan your campaign, run it and sit down with you over the numbers at the end. The whole time you deal with one person who knows it inside out.
610+ campaigns
Campaigns for banks, e-shops, food brands and research institutions. Each one taught me what works and what doesn’t.
I work with you directly
You write to me, I reply. Things move fast and nothing gets lost along the way.
An ethical approach
I label partnerships as ads and expect creators to do the same. I helped create the Férový influencer code of ethics.
I know both brands and creators
I consult for creators as well, so I know how they think, what they charge and where there’s room to negotiate.
Férový influencer
Influencer marketing should be ethical and fair
When a brand pays a creator for a video, it’s an ad, and people have the right to know. That’s why, together with colleagues from the industry, I helped create the Férový influencer (Fair Influencer) code of ethics, which more than 215 companies, agencies and creators have joined.
Join the code(opens in a new tab)Czech Televisionreport on fair advertising
215+ memberscompanies, agencies and creators
Labelled partnerships
Clearly and right at the start, not as a hashtag at the end of the caption.
Respect for the audience
Extra care where children are among the followers.
Honest recommendations
The creator should actually know the product. Followers spot forced enthusiasm first.
The long game
One hidden video can make money. Several years of fair partnership make more.
Media
Media appearances
I talk about influencer marketing, ethics and ad labelling on TV, radio and in trade media. Here’s a selection (in Czech).
Video interviews
Articles and reports
Události, komentáře (news programme)(opens in a new tab)
How much caffeine is too much? Energy drinks and influencers(opens in a new tab)
Influencers earn mostly from children(opens in a new tab)
Influencer advertising on TikTok and Instagram(opens in a new tab)
Influencers, children and Christmas gifts(opens in a new tab)
How influencers should handle advertising(opens in a new tab)
Instagram tests hiding likes(opens in a new tab)
Influencers in the grey zone: undisclosed paid partnerships(opens in a new tab)
Advertisers and influencers agree on self-regulation rules(opens in a new tab)
AKA, FSV UK and SPIR launch the Fair Influencer code(opens in a new tab)
Training & talks
I’ll teach your team to run influencer marketing on its own
I train marketing departments, agencies and individuals. Everything is built on real campaigns, including the ones that failed, and adapted to what you’re working on right now.
Workshops
We work with your campaigns and specific creators.
Training
For a marketing team or the whole company.
Talks
Conferences, company events, universities.
Consulting
When it’s one project and you want to get it right.
TOP 3My talk at Czech Online Expo was heard by 650+ people in the room and the organisers ranked it among the event’s TOP 3 talks.
I’ve spoken at Czech Online Expo, VŠEM, E-commerce Day and Noc content marketingu, among others.
“The influencer marketing training Ivo prepared was full of interesting information. At the agency, we liked that the presentation included charts and numbers we can draw on when talking to clients. We can’t wait to put what we learned into practice. Thank you!”
Natálie Timčemková · Digital Marketer, Besteto · Translated from CzechNewsletter
Ekonomika tvůrců
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Contact
Let’s talk about your project
Tell me in a few sentences what you sell and what you want to achieve. I’ll get back to you personally, we’ll look at it together and I’ll suggest a solution that makes sense for you.
Ivo VeselýInfluencer marketing freelancerThank you — your message has arrived.
I’ll get back to you as soon as possible. If you want to add anything in the meantime, email ivo@ivovesely.com.