I connect brands with creators. Ethically, and with measurable results.

01

How do we start?

Just tell me which brand you represent, what you want to achieve and what you’re dealing with right now. On an intro call we’ll clarify goals, target audience, budget and timing. Then I’ll propose next steps, scope and budget. You don’t need everything ready; I’ll help you refine the brief.

02

How much does influencer marketing cost?

It depends on the goal and scope of the campaign, the number and type of creators, content formats, length of the partnership, production and rights to reuse the content. Once the brief is clear, I’ll prepare a budget that shows exactly what you’re paying for. A universal price list would be misleading, because every campaign has different needs.

03

Do we need a big budget?

Not necessarily. What matters is matching the budget to the goal and not wasting money on the wrong profiles. Depending on your options, we can start with a smaller pilot campaign, a narrower selection of creators or a strategy consultation. If the budget doesn’t match the expected goal, I’ll tell you openly.

04

What kind of companies do you work for?

Brands and e-shops of various sizes, from smaller companies to established businesses. Working together makes sense when we know who you want to reach and what you want to achieve. I also help marketing teams and agencies that need an external specialist.

05

Why work directly with a freelancer instead of an agency?

You deal directly with me, the person who prepares the strategy and actually runs the campaign. You don’t have to pass information through several people, and decisions don’t wait on another middleman. You get direct communication, a personal approach and continuity from the brief to the evaluation.

06

Can we work together long-term?

Yes. A long-term partnership lets us build relationships with relevant creators, test different formats and gradually improve results. We can set up ongoing campaigns or long-term ambassadorships, or start with a one-off campaign and decide what’s next based on the results.

07

Do you work on international markets?

Yes. Besides the Czech Republic, I have experience working with influencers in Slovakia, Poland, Germany, Austria, Romania, Italy, Hungary, Bulgaria, the UK and the USA, among others. I adapt the creator selection, brief and communication to the local audience and the brand’s goals. Depending on the project, we can cover several markets at once or each separately.

01

What does an influencer campaign with you include?

Everything from strategy and goal setting, finding and reaching out to creators, negotiating terms and preparing the brief, to contracts, coordination, content approval and evaluation. We agree on the scope in advance. I can run the whole campaign or step in only for the part you need help with.

02

How do you choose creators?

I start with the campaign goal and the audience you want to reach. I look at content relevance, audience composition, quality of engagement, credibility, previous partnerships, price and fit with the brand’s values. Follower count is just one indicator, not the main criterion. For every recommended profile, I explain why it makes sense.

03

How will we know the campaign worked?

Before launch, we set the goals and metrics we’ll use to judge success. For awareness we track reach and views, for interest engagement and traffic, and for sales conversions, revenue or discount code usage. After the campaign you get an overview of the results and recommendations for next steps.

04

Do you guarantee higher sales or a certain number of orders?

A specific number of sales can’t be responsibly guaranteed in advance. The result depends not only on the creators and the campaign itself, but also on the offer, price, website, stock and timing. Together we’ll set realistic goals, track the available data and honestly evaluate what worked and what needs improving.

05

Can we approve content before it goes live?

Yes. We set the requirements, key messages and approval process in the brief. You review the content before it’s published to make sure it matches the brief and the brand’s values. At the same time, we leave creators room for their natural voice, so the content doesn’t feel like a regular ad.

06

Do you handle contracts, content rights and ad labelling?

Yes. We clarify and contractually agree on price, deliverables, deadlines, any exclusivity and the scope of content usage rights. We also agree where and for how long the brand may use the materials and whether it can boost them with paid ads. Correct labelling of the commercial partnership is part of the preparation, too.

07

How long does it take to prepare and run a campaign?

It depends on the number of creators, content formats, availability, approvals and other requirements. Once the brief is clear, I’ll prepare a timeline with key dates and responsibilities. I recommend starting well in advance, especially for seasonal campaigns, events and multi-market partnerships.

01

Do you train whole marketing teams and agencies?

Yes. I run training sessions and workshops for marketing teams and agencies. We cover everything from the basics of working with influencers through strategy, creator selection and brief writing to negotiation and campaign evaluation. I tailor the content to the team’s experience and the topics you need to tackle right now.

02

Can you tailor a training to our team?

Yes. First we clarify what the team already knows and where it wants to grow. We can work with your real campaigns and focus on topics you’ll use in everyday practice. The goal isn’t a generic presentation, but concrete knowledge and processes you can apply in your work.

03

Can you just audit or evaluate our campaign?

Yes, you don’t have to order the full campaign. I’ll go through the available materials, brief, creator selection, content and results. I’ll help you name what worked, where the gaps are and what I’d change next time. You’ll leave with concrete recommendations for planning your next steps.

04

Can we book just a one-off consultation?

Yes. We can discuss a specific campaign, strategy, budget, creator selection, negotiation or measuring results. We agree on the topic and expected outcome in advance, so you leave with concrete recommendations you can put to use right away.

05

Do you help influencers and content creators too?

Yes. I consult with creators on topics such as pricing their content, contracts, content rights and negotiating terms with brands. The goal is to set up partnerships professionally, transparently and fairly for both sides.

06

Do you speak at conferences and events?

Yes. I’ve spoken at Czech Online Expo, VŠEM, E-commerce Day and Noc content marketingu, among others. I tailor each talk to the audience and focus of the event, whether it’s marketers, e-shops or students.

07

Where can I learn more about influencer marketing?

Every week I send out the Ekonomika tvůrců newsletter with social media news, market data and real-world examples. I also co-authored the book (NE)JSEM INFLUENCER, and on the Kurzeo platform you’ll find the course Právo v influencer marketingu (in Czech).